Corporate ID

The Brand style is a most most important element of the company image and the base of its brand and one of the main advertising and marketing instrument.

The Brand style presents itself the set of the graphic forms and principles of the building, united one idea, the primary task of which -is to select the company among the competitors and create the heard image in the eyes of the consumers.

Brand style is developed on the base of the logo.

At the beginning the main elements are defined: style idea, range color, fonts. Then developing the standards and recommendations on fixing of the corporative symbology on style carriers.

The main package of a brand style consist of:

• Logo, trade mark;
• Text sign;
• Brand colours, fonts;
• Cut away;
• Brand form;
• Envelope;

The Additional elements are:

• Slogan;
• Web site;
• File;
• Booklet;
• Poster;
• Souvenir products, POS-materials;
• Package;
• price list;
• Packages;
• Outdoor advertisment;
• Multimedia presentation;
• All forms of outdoor advertisments, including internet advertisement;